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Wednesday, April 10, 2013

When the Box Says 'Protein,' Shoppers Say 'I'll Take It'

When General Mills Inc. wanted to introduce two new bars to its stable of snacks, it chose the same word to make them sell: protein.

Protein is the buzzword that is helping sell many kinds of foods. Food companies are placing more prominent protein labels on packaging and adding protein to such products as drinks, bars and cereals.

"It's one of those rare things that has a lot of different meanings to a lot of different people and they are all positive," says Barry Calpino, vice president of breakthrough innovation for Kraft Foods Group Inc., sellers of products from Velveeta ...

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